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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Rock Climbing &amp; Mountaineering - International School of Mountaineering</image:title>
      <image:caption>ISM (the International School of Mountaineering Limited) is widely recognised as the foremost organisation of its kind. Since 1965, ISM have been running the most extensive programme of alpine mountaineering courses available. ISM is a 'school' in that teach best and safest practice in all the arts of mountaineering. They take great pride in gearing their activities to individual needs. Facebook Instagram Twitter</image:caption>
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      <image:caption>Mountaineering instructors Sam Leary and Cath Wilson's personal and professional experience allows them to generate an inclusive and supportive atmosphere. Their empathy will help insure a bespoke and rewarding experience for you. Cath and Sam run open, friendly and fun courses which are packed full of learning, delivered expertly and at the right level and pace for you. Based in Snowdonia. Facebook Instagram Twitter</image:caption>
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      <image:caption>Based in Llanberis, Snowdonia, North Wales Paul has over twenty years experience in the hills.  He offers rock climbing, scrambling and mountaineering courses in summer and winter in both Wales, Scotland and adventures overseas. Facebook Instagram Twitter</image:caption>
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      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic! Facebook Instagram Twitter</image:caption>
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      <image:caption>Creating personalised mountaineering experiences in beautiful places, to give you space to explore your physical and mental boundaries, so that you can reconnect with what is important and be encouraged and restored. Facebook Instagram</image:caption>
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      <image:caption>Louise Tully offers courses and guiding in a variety of mountain and water based activities. From hillwalking to scrambling, and rock climbing to sea kayaking in stunning  Snowdonia. Facebook Instagram</image:caption>
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      <image:title>Skills - CLIMB</image:title>
      <image:caption>“The next best thing to climbing is to talk about it.” Joe Brown Get down to the nitty gritty of holds, strength and most importantly; psyche. Learn to transfer your indoor skills outdoors, hone your belay skills, transfer your rock skills onto ice or most importantly; learn to fall in love with climbing.</image:caption>
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      <image:caption>Hike, trek, walk, tramp, stroll, wander, yomp, backpack, expedition – whatever type of walking you enjoy the simple act of putting one foot in front of the other is THE best form of exercise for your body and for your mind. Anyone can do it – just search for Miles without Stiles!</image:caption>
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      <image:caption>There is no doubt about it – running is booming. If you love pounding muddy trails or rocky fells or are even thinking of giving it a go then click through and start your journey to exhilaration. (and possibly, pain)</image:caption>
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    <lastmod>2025-06-05</lastmod>
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      <image:title>About Joe Brown</image:title>
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      <image:title>About Joe Brown</image:title>
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    <image:image>
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      <image:title>About Joe Brown</image:title>
      <image:caption>Joe may only have been 5' 4" but there is no question he was a giant in the climbing world, loved, respected and revered by those who followed in the wake of his climbing boots - nailed or rubber.  He never courted fame, instead quietly pushing the boundaries of rock climbing, ice climbing, mountaineering, expeditions and exploration to become one of the greatest all round climbers that ever lived. It’s a hefty claim but if you read through his full bio here you will see why. From the outset Joe pushed boundaries, not serving the usual long apprenticeship with older more experienced climbers which was the norm at the time, but instead self-taught, along with his friends, through adventure and mis-adventure, approaching cliffs without any of the inhibitions and traditional values that might otherwise have held them back. They had little idea of grades and grading but judged climbs solely according to their own opinions, assuming that if they could get up it, it could not be regarded as hard by other more experienced climbers.</image:caption>
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      <image:title>About Joe Brown</image:title>
      <image:caption>Up until 1948, Joe and his friends had operated largely in isolation - indeed they continued to operate outside the mainstream of the climbing world for several more years but joining the Valkyrie Club in 1948 brought Joe into regular contact with other climbers, and together they explored the Peak District’s gritstone edges, with Joe making a number of first ascents.  1948 also saw Joe’s first serious foray into winter climbing with a camping trip to Ben Nevis which culminated with a forced evacuation from a high campsite in the face of a blizzard which literally destroyed the tent. The Glen Nevis bridge had been washed away, the river crossing proved epic, and Joe’s companion, Ludder, was found to have a broken leg, from an injury sustained descending the Red Burn five days previously!</image:caption>
    </image:image>
    <image:image>
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      <image:title>About Joe Brown</image:title>
      <image:caption>That climbers of that time was made of stern stuff is indisputable but Joe also had a generosity and presence about him that he was eager to share while working as an Outdoor Instructor in the early days, with shop customers he served anonymously, new climbers he met out on the hill and that also secured him places on key expeditions.  It is this generosity that we are honoured to continue and which provided the foundation and idea for continuing Joe’s legacy of giving back to the sport he loved so much.  This is why we have created the Joe Brown Outdoor Academy.</image:caption>
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  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-winter-mountain-walking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607610981949-4RL0JGGW7T6VYPZTXLH0/International+School+of+Mountaineering</image:loc>
      <image:title>Activity: Winter Mountain Walking - International School of Mountaineering</image:title>
      <image:caption>Founded in 1965, ISM is by far the longest-established provider of alpine mountaineering and climbing courses to English-speaking clients. Owned, managed and operated by a team of vastly experienced IFMGA guides their courses provide valuable instruction and learning opportunities along with fantastic guided experiences leading to many long-lasting friendships and climbing partnerships. Courses available throughout the UK, the European Alps along with expeditions across the globe. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1626089198003-0Z2Z8THWFMJ81Q0XZU5S/leading+edge+4.jpg</image:loc>
      <image:title>Activity: Winter Mountain Walking - leading edge Mountaineering</image:title>
      <image:caption>For Sam Leary and Cath Wilson of Leading Edge, being in the mountains is all about having a great time, in a wonderful place and sharing that with others. If you have a passion for the outdoors on any level and are wanting to develop your skills and/or confidence Leading Edge can definitely help. Mountaineering Instructors Sam and Cath’s personal and professional experience allows them to generate an inclusive and supportive atmosphere. Their empathy will help insure a bespoke and rewarding experience for you. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607611244691-MV7ZH23XBDFWXD46OYX6/paul+poole+winter+walk.jpg</image:loc>
      <image:title>Activity: Winter Mountain Walking - Paul poole mountaineering</image:title>
      <image:caption>Based in Llanberis, Snowdonia, North Wales Paul has over twenty years experience in the hills.  He offers rock climbing, scrambling and mountaineering courses in summer and winter in both Wales, Scotland and adventures overseas. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065576126-F7NRX4Q6TE0JIAQ0NT93/rpm+winter+walk.jpg</image:loc>
      <image:title>Activity: Winter Mountain Walking - Ric Potter mountain guide</image:title>
      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic! Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065597406-21BTHL4RFY02AUTS22JB/chris+ensoll+winter+walk.jpg</image:loc>
      <image:title>Activity: Winter Mountain Walking - Chris ensoll mountain guide</image:title>
      <image:caption>Creating personalised mountaineering experiences in beautiful places, to give you space to explore your physical and mental boundaries, so that you can reconnect with what is important and be encouraged and restored. Facebook Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658332050794-V4SNDVGA6ENCE1N669OU/LMG+Banner+winter+walk.jpg</image:loc>
      <image:title>Activity: Winter Mountain Walking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607611266960-WCZ0D09UCKPQNM5N4068/Lake+District+Climbing</image:loc>
      <image:title>Activity: Winter Mountain Walking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607611297895-25TD7CSIEC5GXQ9EPO5L/Climb+365</image:loc>
      <image:title>Activity: Winter Mountain Walking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/skills-run</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-07</lastmod>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-expeditions</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1626088516204-19ZU0QCOM3TH498HOPYJ/leading+edge+2.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1610019171524-OSSGXBBOVUGQ1CVMSA9W/Ric+Potter+Mountain+Guide</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/42341870-64ca-4879-955f-2e4965b21497/K2+Jon+Gupta.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1605266193176-3KY9WGPH707PLBPTA3VR/ism+banner.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607512067030-VIH74OINV3MTED31FIUF/Paul+Poole+Mountaineering.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-winter-climbing-mountaineering</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607609373817-YCT5ZKAT4VM1CYWA6ZBN/ism+winter.jpg</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering - International School of Mountaineering</image:title>
      <image:caption>Founded in 1965, ISM is by far the longest-established provider of alpine mountaineering and climbing courses to English-speaking clients. Owned, managed and operated by a team of vastly experienced IFMGA guides their courses provide valuable instruction and learning opportunities along with fantastic guided experiences leading to many long-lasting friendships and climbing partnerships. Courses available throughout the UK, the European Alps along with expeditions across the globe. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1626088790806-XAPMDXFIOBY36MUXKYXO/leading+edge+3.jpg</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering - Leading Edge Mountaineering</image:title>
      <image:caption>For Sam Leary and Cath Wilson of Leading Edge, being in the mountains is all about having a great time, in a wonderful place and sharing that with others. If you have a passion for the outdoors on any level and are wanting to develop your skills and/or confidence Leading Edge can definitely help. Mountaineering Instructors Sam and Cath’s personal and professional experience allows them to generate an inclusive and supportive atmosphere. Their empathy will help insure a bespoke and rewarding experience for you. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1610021374949-II9LE2Y1CSCHGT9QOEKW/Paul+Poole+Mountaineering</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering - Paul poole Mountaineering</image:title>
      <image:caption>Based in Llanberis, Snowdonia, North Wales Paul has over twenty years experience in the hills.  He offers rock climbing, scrambling and mountaineering courses in summer and winter in both Wales, Scotland and adventures overseas. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1610021447545-ALE0I8TALPCIL3AB0RI6/Ric+Potter+Mountain+Guide</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering - Ric Potter mountain guide</image:title>
      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic! Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1610021512445-0366UPTKWNTSQLXJVQ1D/Chris+Ensoll+Guide</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering - Chris ensoll mountain guide</image:title>
      <image:caption>Creating personalised mountaineering experiences in beautiful places, to give you space to explore your physical and mental boundaries, so that you can reconnect with what is important and be encouraged and restored. Facebook Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607610163806-Q45RWJWKOIBTRFSZMQ8R/Lake+District+Climbing</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607610194115-46DFQFASIQMV42UWW55L/Climb+365</image:loc>
      <image:title>Activity: Winter Climbing &amp; Mountaineering</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-summer-mountain-walking-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065496731-PA9WALNS2YHB8UMIKKWZ/International+School+of+Mountaineering</image:loc>
      <image:title>Activity: Summer Mountain Walking - international school of mountaineering</image:title>
      <image:caption>Founded in 1965, ISM is by far the longest-established provider of alpine mountaineering and climbing courses to English-speaking clients. Owned, managed and operated by a team of vastly experienced IFMGA guides their courses provide valuable instruction and learning opportunities along with fantastic guided experiences leading to many long-lasting friendships and climbing partnerships. Courses available throughout the UK, the European Alps along with expeditions  across the globe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1626089294515-GT8BTTQX1YFL9KO4ZMZ2/leading+edge+5.jpg</image:loc>
      <image:title>Activity: Summer Mountain Walking - leading edge</image:title>
      <image:caption>For Sam Leary and Cath Wilson of Leading Edge, being in the mountains is all about having a great time, in a wonderful place and sharing that with others. If you have a passion for the outdoors on any level and are wanting to develop your skills and/or confidence Leading Edge can definitely help. a Mountaineering Instructors Sam and Cath’s personal and professional experience allows them to generate an inclusive and supportive atmosphere. Their empathy will help insure a bespoke and rewarding experience for you.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065425392-EWGQLIWSXFQRBQM4EQ5S/Paul+Poole+Mountaineering</image:loc>
      <image:title>Activity: Summer Mountain Walking - Paul poole mountaineering</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a Based in Llanberis, Snowdonia, North Wales Paul has over twenty years experience in the hills.  He offers rock climbing, scrambling and mountaineering courses in summer and winter in both Wales, Scotland and adventures overseas.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065384577-DKRZTLAIVOW334ZKPXD9/RPM+Guiding</image:loc>
      <image:title>Activity: Summer Mountain Walking - Ric Potter mountain guide</image:title>
      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065359847-HW108HYD9I4VOF93QFX7/Chris+Ensoll</image:loc>
      <image:title>Activity: Summer Mountain Walking - Chris ensoll mountain guide</image:title>
      <image:caption>Creating personalised mountaineering experiences in beautiful places, to give you space to explore your physical and mental boundaries, so that you can reconnect with what is important and be encouraged and restored.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065329140-LF26RB41QARKJOGEX8SG/Freedom+Outdoors</image:loc>
      <image:title>Activity: Summer Mountain Walking - freedom outdoors</image:title>
      <image:caption>Louise Tully offers courses and guiding in a variety of mountain and water based activities. From hillwalking to scrambling, and rock climbing to sea kayaking in stunning  Snowdonia.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065280358-R8Q4IBCQX9OBPCBHT3IW/Climb+Snowdon</image:loc>
      <image:title>Activity: Summer Mountain Walking - Climb Snowdon</image:title>
      <image:caption>Dedicated and locally based guiding service offering unique bespoke guided days, family walks on Snowdon, guided school groups, fundraising charity walks and corporate challenge days.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065248164-Q0M6E8ICTV5KIGVZQ7YA/Walx</image:loc>
      <image:title>Activity: Summer Mountain Walking - walx Helvellyn</image:title>
      <image:caption>Nicola Sproson and her team can tailor bespoke walking experiences to your ability in the Helvellyn and Ullswater areas and beyond.  Specializing in Nordic Walking and navigation, why not sign up and grow your confidence to head into the hills.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658331805192-UZV86FJOM85183FFGLMK/LMG+Banner.jpg</image:loc>
      <image:title>Activity: Summer Mountain Walking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658331890139-XWBCZKIX8H9T8N5RN0VB/mountain+odyssey+walk.jpg</image:loc>
      <image:title>Activity: Summer Mountain Walking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065104054-825WLUSMRK2X25QE0LJA/Lake+District+Climbing</image:loc>
      <image:title>Activity: Summer Mountain Walking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608065126441-BGRHOE5HMQI3OWX0HAHP/Climb+365</image:loc>
      <image:title>Activity: Summer Mountain Walking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/qualifications</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1611143682075-VT4OWGW673Y21R6ZBODW/Table+of+Qualification+Routes</image:loc>
      <image:title>Qualifications</image:title>
      <image:caption>Instructors &amp; Guides that can work Internationally are shown in green. Those shown in blue are able to work across the UK. You can find out more about qualifications on the web pages of the four governing bodies:  Mountain Training Association Association of Mountain Instructors British Association of International Mountain Leaders British Mountain Guides</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606216328880-Q8F24UBVY6C5C4YWDDZT/bmg.jpg</image:loc>
      <image:title>Qualifications - British mountain guides (BMG)</image:title>
      <image:caption>The British Mountain Guides work extensively throughout the UK, Europe and further afield in the worlds most remote and challenging mountain ranges, collectively sharing their passion for climbing, mountaineering and skiing with client of all abilities and skill sets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606395061285-HXLVN9CWFD0ARXLBR5VG/various%252Btwo-03.jpg</image:loc>
      <image:title>Qualifications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606218036226-0ROCU0V6FKMW8JWC6NA8/AMI+BANNER.jpg</image:loc>
      <image:title>Qualifications - association of mountaineering instructors (AMI)</image:title>
      <image:caption>The Association of Mountaineering Instructors (AMI) is the representative body for professionally qualified Mountaineering and Climbing Instructors in the UK and Ireland. AMI was formed in 1990 to represent the interests of the highly experienced mountaineers who have undergone rigorous training and assessment to qualify under the Mountain Training UK Mountaineering and Climbing Instructor Scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606395099018-G0S52BOFFBJYPEQG53FS/various%2Btwo-03.jpg</image:loc>
      <image:title>Qualifications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606217953893-UPNZF0OC584CK6BR84IX/MTA.jpg</image:loc>
      <image:title>Qualifications - mountain training association (MTA)</image:title>
      <image:caption>Mountain Training is the collection of awarding bodies for skills courses and qualifications in walking, climbing and mountaineering in the UK and Ireland.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606395162291-MHR7A1TRQP2LLIVMFSKL/various%2Btwo-03.jpg</image:loc>
      <image:title>Qualifications</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606217877359-MU7RBT69IQ98ZI0IKP95/BCU+Logo.jpg</image:loc>
      <image:title>Qualifications - british canoeing awarding body (BCAB)</image:title>
      <image:caption>Today British Canoeing is responsible for leading and setting the overall framework for all the National Associations and includes areas such as coaching, competition and representing canoeing interests at a UK level.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-scrambling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1605266193176-3KY9WGPH707PLBPTA3VR/ism+banner.jpg</image:loc>
      <image:title>Activity: Scrambling - International School of Mountaineering</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1626088631340-WG1Y8HT6FJ3I7AMPCIWU/leading+edge+2.jpg</image:loc>
      <image:title>Activity: Scrambling - Leading Edge Mountaineering</image:title>
      <image:caption>For Sam Leary and Cath Wilson of Leading Edge, being in the mountains is all about having a great time, in a wonderful place and sharing that with others. If you have a passion for the outdoors on any level and are wanting to develop your skills and/or confidence Leading Edge can definitely help. Mountaineering Instructors Sam and Cath’s personal and professional experience allows them to generate an inclusive and supportive atmosphere. Their empathy will help insure a bespoke and rewarding experience for you. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607518600238-VOYRL3S27AHOTD8ZJ5XR/Paul+Poole+Scrambling</image:loc>
      <image:title>Activity: Scrambling - Paul poole Mountaineering</image:title>
      <image:caption>Based in Llanberis, Snowdonia, North Wales Paul has over twenty years experience in the hills.  He offers rock climbing, scrambling and mountaineering courses in summer and winter in both Wales, Scotland and adventures overseas. Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607542665355-BB534ASYJWSN56OQBC6S/Ric+Potter+Mountain+Guide</image:loc>
      <image:title>Activity: Scrambling - Ric Potter mountain guide</image:title>
      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic! Facebook Instagram Twitter</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1610021109241-W6X6OA2FVRVS4ODWT7LS/Freedom+Outdoors</image:loc>
      <image:title>Activity: Scrambling - freedom outdoors</image:title>
      <image:caption>Louise Tully offers courses and guiding in a variety of mountain and water based activities. From hillwalking to scrambling, and rock climbing to sea kayaking in stunning Snowdonia. Facebook Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658332213157-KSXMB563EZZAEIRSU75O/LMG+Banner+scramble.jpg</image:loc>
      <image:title>Activity: Scrambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658332457919-5B65C3FRSP7H73UM0RLT/mountain+odyssey+scramble.jpg</image:loc>
      <image:title>Activity: Scrambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607543832661-NREX7U6W31AI8JCZKACV/Climb+365</image:loc>
      <image:title>Activity: Scrambling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1607543751224-7HCSX1R69E7BM04BRDKW/Lake+District+Climbing</image:loc>
      <image:title>Activity: Scrambling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-running-kayak</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1606229630394-MY27YA0S0TIPC338IBFK/missinglink.jpg</image:loc>
      <image:title>Activity: Running &amp; Kayak - missing link coaching</image:title>
      <image:caption>When ex-Climbers Shop staff team member Paul Tierney touched the door of Moot Hall, Keswick on 20th June 2019 he became the fastest person to run all 214 Wainwrights. In Paul’s words he’s “not even the best runner in his house!” Along with International Fell Runner Sarah McCormac, their years of experience competing internationally in cross-country, road, mountain and ultra-trail running makes them one of the most experienced and versatile coaching teams in the UK &amp; Ireland. Facebook Instagram</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1658333000412-1MSYWH0MTMZQRLRAINEA/mountain+run+banner.jpg</image:loc>
      <image:title>Activity: Running &amp; Kayak - Mountain Run</image:title>
      <image:caption>Discover the UK’s most spectacular running country with the UK’s leading school of extreme mountain running. From a half-day guided run exploring the most beautiful trails in the English Lake District to a fully supported 24-hour Bob Graham, your Mountain Run experience can be as chilled-out or extreme as you want it to be. They take care of the route planning and navigation: just bring your sense of adventure. Facebook Twitter</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1624633316422-QBKFWVQ3KRK03QZMGAXK/19160002-3-1920x1572.jpg</image:loc>
      <image:title>Activity: Running &amp; Kayak - Kayaking</image:title>
      <image:caption>The rivers and lakes of Snowdonia and the coastline of Anglesey are the perfect playground for anyone interested in paddlesport. From lakes surrounded by mountains, to the coast with it’s spectacular cliffs and sandy beaches there is something for every ability. Louise Tully at Freedom Outdoors can arrange coaching and/or guiding or small groups sea kayaking, kayaking or canoeing.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.joebrownoutdooracademy.com/activity-alpine-ski</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5fabbd6105d8847b1501b0df/1608064403033-BEO4M7N2YRQ7LKT4K4MH/International+School+of+Mountaineering</image:loc>
      <image:title>Activity: Alpine &amp; Ski - International School of Mountaineering</image:title>
      <image:caption>Founded in 1965, ISM is by far the longest-established provider of alpine mountaineering and climbing courses to English-speaking clients. Owned, managed and operated by a team of vastly experienced IFMGA guides their courses provide valuable instruction and learning opportunities along with fantastic guided experiences leading to many long-lasting friendships and climbing partnerships. Courses available throughout the UK, the European Alps along with expeditions across the globe. Facebook Instagram Twitter</image:caption>
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      <image:title>Activity: Alpine &amp; Ski - Ric Potter mountain guide</image:title>
      <image:caption>IFMGA qualified mountain guide Ric Potter can help you make your first rock climbing moves in Snowdonia, coach you through your first lead climb even take you ski touring in the arctic! Facebook Instagram Twitter</image:caption>
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      <image:title>Activity: Alpine &amp; Ski - Chris Ensoll Mountain guide</image:title>
      <image:caption>Creating personalised mountaineering experiences in beautiful places, to give you space to explore your physical and mental boundaries, so that you can reconnect with what is important and be encouraged and restored. Facebook Instagram</image:caption>
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    <loc>https://www.joebrownoutdooracademy.com/skills-hike</loc>
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    <lastmod>2026-01-29</lastmod>
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    <loc>https://www.joebrownoutdooracademy.com/shop-with-us-</loc>
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    <lastmod>2024-07-15</lastmod>
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      <image:caption>Capel Curig Shop</image:caption>
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      <image:caption>The Climbers Shop, Ambleside</image:caption>
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  <url>
    <loc>https://www.joebrownoutdooracademy.com/shop-with-us-1</loc>
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    <priority>0.75</priority>
    <lastmod>2022-11-01</lastmod>
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      <image:caption>Capel Curig Shop</image:caption>
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